The most robust gameplay mode is that of the single player campaign, where you make a custom fighter, pick his primary fighting style, and then outfit him with tight threads and a serious amount of bling. You'll be trained by none other than Henry Rollins, and schooled in the ways of hardcore street fighting. Each fighter you make can be customized with literally hundreds of unlockable items, from all manner of bling to a complete wardrobe and set of full body tattoos. Most definitely, the ability to customize your game avatar is one of the more impressive elements in this game, and it even has a game impact, as your use of bling determines how much the crowd likes your fight, letting you get powerful finishing moves off more often.